Xotic was started based off a necessity for a camo that could excel in brutal and sometimes unforgiving Texas conditions.

While the "OG" camo and shirts were designed to keep hunters cool in the South Texas heat, the four way stretch and cool, moisture-wicking capability quickly found its way out to the water. It didn't take long after the start of Xotic for the "OG" camo to immediately become a favorite with Texas locals in both the brush and bay.

Xotic then took the same basic necessities and created a fishing line to help anglers stay cool and comfortable so that they could fish longer!

While Xotic's roots started in the brush and bay, we wanted more clothing we could wear both on and off the water.